EDUCATIONAL TOURISM: A REVIEW OF GLOBAL TRENDS AND OPPORTUNITIES FOR THE U.S. MARKET
Adekunle Abiola Abdul, Ifeoluwa Oreofe Adekuajo, Chioma Ann Udeh, Franciscamary Chinyere Okonkwo, Chibuike Daraojimba, Damilola Emmanuel Ogedengbe
This is an open access article distributed under the Creative Commons Attribution License CC BY 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited
This scholarly investigation delves into the dynamic realm of educational tourism, with a particular lens on the United States market. The study was propelled by the objective to dissect and understand the current participation of the U.S. in the global educational tourism landscape and to unearth latent opportunities for its market expansion. Employing a rigorous methodological framework, the research synthesized data from a wide array of peer-reviewed literature, juxtaposing global trends with the U.S. educational tourism initiatives. The findings of the study illuminate a significant shift in demographics and learning preferences, revealing a burgeoning demand for educational experiences that are culturally enriching and professionally rewarding. The U.S., with its vast educational resources and cultural diversity, emerges as a fertile ground for educational tourism, yet it stands at a crossroads requiring strategic enhancements to fully harness this potential. The study concludes that while the U.S. possesses inherent strategic advantages, such as a robust educational infrastructure and a rich cultural milieu, there is an imperative to bridge the existing gaps with targeted initiatives. Recommendations include the development of integrated educational programs, leveraging technological innovations, and fostering public-private partnerships to amplify the U.S.’s presence in the global educational tourism market. In essence, this paper presents a clarion call for the U.S. to re-envision its educational tourism strategy, positioning it as a pivotal axis for economic growth and a beacon for cultural diplomacy. The study’s recommendations, if heeded, could propel the U.S. to the forefront of educational tourism, with far-reaching implications for national development and international collaboration.